Divorce Rate And Divorce Rates - 1224 Words

Divorce rate also known as divorce demography, which is the study of demographic factors that impact divorced as a social phenomenon, the divorce demography can clearly evaluate and reflect the marriage stability and happiness index of certain countries or area and that is the reason why data statistics of divorce rate is important. According to ONS (Office of National Statistics), the divorce rate has not been that low since 1974, when it was 0.9%. The number of divorces in 2014 was declined to 111,169 also represents a drop of more than 25% since a recent peak in 2004. The causes of decreases in divorcing are omnifarious. They can be financial situation, social, cultural and educational status, this essay will analysis the reasons and†¦show more content†¦A lower marriage rate leads to a decline in divorce rates directly. However, there are lots of statistics showing that changes of divorce rate have nothing to do with marriage rate ,for example According to ONS, The tren d in the number of divorces dropping continues while the number of marriages is up slightly in recent years (Source: Office for National Statistics). It must be acknowledged that long-term data studies are more persuasive than the short-term data in this kind of social problem research. Another long-term statistics can clearly show people that the number of marriage and divorce rate tally with each other and show the same trend from the 1931 to now.(ONS, 2014) Which means that the lower marriage rate is the most direct cause of divorce rate decline .From the research above, the condition of divorce rate decreased is not temporary. According to data from Justin Wolfers who is the economist in University of Michigan (who also contributes to The Upshot).The New York Times had close-up view at those numbers and make conclusion: â€Å"so far the couples who married at 2000s divorcing at even lower rate If current trends continue, more than 65% of marriages will never involve a divor ce. (Stevenson and Wolfers.2007) Another reason should be considered is cohabitation revolution. Cohabitation is a general term to describe that twoShow MoreRelatedDivorce : The Divorce Rate1662 Words   |  7 PagesThe divorce rate, while fluctuating over time, has reached high percentages lately. As Coltrane and Adams posit, the high divorce rates are due in part to the fact that the expectations of marriage are high in high esteem. When it does not work out, people are anxious to try again to find the perfect partner. Divorce is what allows people that opportunity (Coltrane and Adams p. 201). However, the intricacies of divorce are complicated. Much of the conversation of divorce is focused on fault andRead MoreThe Divorce Rate Of Divorce1123 Words   |  5 Pagesrelationship, therefore they choose divorce, which is one of the solutions to cope with problems between husband and wife. Furthermore, most people think carefully before they get marriage. However, the divorce rates trend to continually increase nowadays, thus it might be argued that divorces can be taken place easier than the past. In the United States, researchers estimate that 40%–50% of all first marriages, and 60% of second marriages, will end in divorce. Divorce has always been present in AmericanRead MoreDivorce And The Divorce Rate Essay1537 Words   |  7 PagesIntroduction In the last 25 years, divorce has become a major issue in American society. Since the turn of the century, the divorce rate has held steady between 4.0-3.2 divorces per 1000 people per year (National Vital Statistics System, 2015). With this rising divorce rate, more children are living between parents, or in single family homes, and many of these children have been exposed to altercations between parents, as well as rough custody battles and divorce settlements. Traumatic experiencesRead MoreDivorce Rate And Marriage Rate876 Words   |  4 PagesAccording to recent statistics, there are more divorces now than ever before. At the rate things are going, the divorce rate may soon surpass the marriage rate. There are many reasons for such a high divorce rate, but one of the main ones is that people do not realize what they are getting themselves into when they marry. Couples do not realize that marriage is a job that must be worked at continuously in order for it to go well. Because m any couples marry for the wrong reasons, a breakdown in communicationRead MoreThe Divorce Rate Of Japan996 Words   |  4 Pages Divorce Ever since the 1950’s, the rate of divorce has been increasing immensely to a degree that it is becoming socially acceptable. It is losing its stigma as well. Most divorces in the world have similar reasons and statistics as to why divorce is becoming more common, but also have some differences. For instance, Japan’s divorce rate is at 27% whereas Russia has a higher divorce rate around 60% due to some of the same controversial reasons. Japan’s divorce is still fairly lower than theRead MoreThe Divorce Rate Of America959 Words   |  4 PagesDivorce Rate Throughout time, practices that were once never used, become more common. In the 1600s divorce was a forbidden practice or a last resort. Since then, laws have changed, and so hasn’t the stigma related with divorce. The guilt and fault that divorce once carried has vanished. According to the book Should I Keep Trying to Work it out, â€Å"In the United States, researchers estimate that 40%–50% of all first marriages will end in divorce or permanent separation. The risk of divorce is evenRead MoreHigh Divorce Rates1469 Words   |  6 PagesFamily Institution (High Divorce Rates) Have you ever been to a traditional wedding? They are the most beautiful breath taking experience that you have ever seen; many symbols like the exchange of rings, uniting candle, flowers, bride’s maids and best man, and the bride in a beautiful white dress. Also weddings are a lot of fun too. They are the start of a family institution. On the flip side they are expensive and stressful for the couple at hand and the odds of staying together are onlyRead MoreHigh Divorce Rates1163 Words   |  5 PagesWhy is the Divorce Rate So High? Intro to Sociology April 25, 2006 A question that has been plaguing sociologists for years is the issue of high divorce rates. Since the 80s there has been an extremely high rate of divorce in our country. In statistics I found from 2004 the percentage of divorce was at 47(NCHS). This question has been studied vigorously, sociologist have looked in every direction for one solid reason that our divorce rate is so high, even compared to other developed countriesRead MoreA High Rate Of Divorce Essay892 Words   |  4 Pagesâ€Å"When you look around this building [district office], you will see a high rate of divorce. I’m certain that significantly more than 50% of district administrators here are divorced. I am part of this statistic. At this level of leadership, there are many tolls on personal relationships. We are discussing a 24-7 job with high and very public expectations.† –P3 Marital trajectories found within couples who are dominated and led by a strong women are often alarming. Participant 3 described thisRead MoreThe Divorce Rate Of Women2547 Words   |  11 Pages1. The graph showcases the trend in the divorce rate of women from 1960 to 1994 in consideration of their level of education. It is shown that the divorce rate for women with no high school diploma was the highest compared to the rate for women with college degree or more. The divorce rate for women with high school diploma or some college increased until about 1979, and after that it stabilized. It is observed that women who do not pursue a higher education continue to have failing relationships

Han and Roman Empire - 778 Words

Han and Roman Empires The Roman Empire existed between 31 B.C.E to 476 C.E. and the Han Dynasty occurred 202 B.C.E. to 220 C.E. They existed at same times but were on opposite ends of Eurasia. They both had regions that were ruled by either kings, viceroys or governors in the name of the emperor. They were both similar in slavery, government, and their downfall. They also had their differences in religion, military, and center of power. Both civilizations had very strong central governments which allowed for powerful and expanding kingdoms. Both empires had to develop road systems for their expanding military. The Roman army men were experienced and privileged and held high ranks in their class system and played an important role,†¦show more content†¦The Roman empire collapsed due to pressure of invasions by barbarians in the west and the Persians in the east. Generals that were rivals murdered emperors and overtook the throne. Economy declined and the state kept taking more and more taxes and resources from the citizens. In the west, in the fifth century, Roman authority collapsed and in the east a Christian Roman Empire survived in the city of Constantinople and turned into the Byzantine Empire. 1. Albert M. Craig, William A. Graham, Donald Kagan, Steven Ozment, Frank M. Turner. â€Å"Republic and Imperial Rome†. The Heritage of World Civilizations. 1: 124-156. (2007, 2005, 2002) Pearson Education, Inc. New Jersey. 2. Albert M. Craig, William A. Graham, Donald Kagan, Steven Ozment, Frank M. Turner. â€Å"China‘s First Empire†. The Heritage of World Civilizations. 1: 1152 (2007, 2005, 2002) Pearson Education, Inc. NewShow MoreRelatedThe Roman Empire and the Han Empire 513 Words   |  2 PagesAfter the collapse of the Qin Dynasty in the third century BCE, the Han Empire emerged as a massive imperial power in the East. Its culture was compiled upon the teachings of Confucius and ancestor worship. Meanwhile in the west, the Romans solidified their authority as being a dominant force in the Mediterranean. Both the Roman Empire and the Han Empire were similar in their governments as they both supported a centralized government. On the other hand, they were different in the manner of how theyRead MoreThe Han Dynasty And Roman Empire1059 Words   |  5 PagesThe Han Dynasty ruled China from 206 B.C.E to 220 A.D, and Polybius wrote his account of Rome around 200 B.C.E. Though the Han Dyn asty and Roman Empire existed simultaneously, they were vastly different because they were separated by thousands of miles and high mountain ranges. It is widely agreed upon that the two empires had very little contact, especially in the years when Polybius wrote his account. Though separated, the two empires developed their own societies that were highly sophisticatedRead MoreRoman Empire And Han Dynasty960 Words   |  4 PagesRoman Empire and Han Dynasty Comparison When comparing Han China and Roman Empire, many political, geographical, and religious similarities can be found, though many differences are also prevalent. Though Roman and Han political structures both emphasized bureaucracies, they came to them quite differently. Through many amounts of expansion, both societies spread culture and earned money, though expansion was eventually their downfalls. Their religions differed immensely, with Rome emphasizing polytheismRead MoreThe Han Dynasty And Roman Empire1223 Words   |  5 PagesThe Han Dynasty and Roman Empire, though worlds away, used technology as one of their building elements to create the great societies we know them as today. Through the documents provided, one can easily understand that both Roman and Han attitudes have both similar and different attitudes when it comes to the idea of technology. Although the usage of technology greatly differed between the Han Dynasty and Roman Empire, both civilizations experienced the p ositive and negative effects that technologyRead MoreRoman Empire And The Han Dynasty810 Words   |  4 PagesThe Roman Empire and the Han dynasty both have created inventions that have inspired the modern world, and created impressive innovations and processes that advanced their primitive societies in the ancient world. Both civilizations worked tirelessly to create innovative solutions to the problems they had, or to advance their cities in a way they felt could not be replicated. Each city had their own view on how these inventions should be created and ran. The Romans created aqueducts and inventedRead MoreThe Han Dynasty And The Roman Empire2038 Words   |  9 PagesIntroduction a. Thesis: Addresses issues or themes to be compared. TAKE A POSITION!!!(1 point) Unlike he classical age Han Dynasty that was destroyed by rebellions of the poor, the classical age Roman Empire’s overreliance on slaves and a divided empire left them with no loyal citizens to extricate them from collapse. However, while the pair differs in their downfalls, both the Roman Empire and Han Dynasty collapsed due to bad leadership driven by greed for power and land that caused them to overextend theirRead MoreThe Roman Empire and the Han Dynasty Essay1272 Words   |  6 PagesTHE ROMAN EMPIRE AND THE HAN DYNASTY The Roman Empire and the Han Dynasty Imagine being the head of government in one or two of the most famously remembered governments in the world’s history! The Roman Empire and the Han Dynasty are two of the most famous governments in history. The Roman Empire and Han Dynasty were governed in very different ways, however both contributed greatly to Western civilization. The Roman Empire was in power between 1,000 and 1,200 years. The Han Dynasty was inRead MoreRoman Empire Vs. Han Dynasty939 Words   |  4 PagesCompare and Contrast Essay Roman Empire vs. Han Dynasty Bethany Corl HIEU 201-B11 September 29, 2014 Compare and Contrast Essay The Roman and Han empires flourished in culture, wealth, and technological advances at their pinnacle, leading not to future stability, but to greed, corruption, and ultimately their downfall. The Roman and Han empires were different with respect to how each came to gaining their power. However, each held several similarities within their governmentsRead MoreThe Roman Empire and the Han Dynasty Essay1576 Words   |  7 Pages The Roman Empire and the Han Dynasty reached unprecedented levels of progress by controlling equally vast lands and territories, utilizing ecological, economic and human resources, and consolidating power by the unification of their regimes under a common legal and cultural framework.   The Roman Empire stretched from the present day British Isles to the present day Iraq and lasted five hundred years from 27 BC to 467 AD.   The Han Dynasty dominated Asia from the Korean Peninsula to present day VietnamRead MoreROMAN EMPIRE AND THE HAN DYNASTY IN CHINA1441 Words   |  6 Pagesï » ¿ROMAN EMPIRE AND THE HAN DYNASTY IN CHINA Rodrick Carter HIEU 201 Liberty University 29 November 2014 Roman Empire and the Han Dynasty in China The Roman Empire and Han Dynasty in China are two kingdoms that, despite the geographical difference between them, managed to achieve great success and failure in equal measure. Both were characterized by imperial dynasties that were headed by the emperors and they held large territories. Both of these kingdoms faced various challenges after

Nursing Theory Utilization and Application

Question: Discuss about the Nursing Theory for Utilization and Application. Answer: Introduction: For nurses, education has a significant role for implementing primary health care. The strengths of education is that it is an important aspect for the nurses and helps them in providing safe and effective care to the patients in the hospital and other healthcare settings. Education is one of the best practices, which helps them to provide the best and safe treatment and care to the patients. Nursing education helps in bringing alteration in the behaviour of the nurses so that they can be prepared for playing their roles efficiently. It helps in demonstrating responsiveness of the skills that are required in the practices of nursing. It assists in gaining knowledge regarding the resources of health together with promotion of health. In addition, it also helps in applying relevant knowledge to carry out the activities of nursing and healthcare in an efficient manner. The limitation of this role is that the lack of knowledge and poor education may result in errors that are costly for t he health and well-being of the individuals. In the absence of a proper education, the nurses will not be able to implement the practices of primary health care effectively (Parahoo 2014). Society in general: Culture influences the society in a number of ways because it affects the ways of behaving, thinking and living of the individuals of the society. It is learned within the members of the family and assists in guiding the ways for solving problems. It includes several components together with the ways of communication, traditions, beliefs, customs and language. In addition to all these, it influences sustainability, education, social behaviours, education, creativity, innovation and social cohesion. Personal behaviour of the individuals Culture has an impact on the personal behaviour of the individuals in a way that it plays a significant role in the way the individuals interact with the others. Foe e.g. by meeting a person for the first time, we can easily notice their behaviour (White 2014). Interpersonal relationships of the individuals Culture has an impact on the interpersonal relationships of the individuals as it helps in exchanging the information among two or more individuals directly. It is concerned with working by means of a variety of cultural values. Social expectations Culture has an impact on social expectations in way that the behavior of the individuals living in the society is influenced by cultural values, which results in social change. Therefore, the level of involvement of the individuals in the society matters significantly with respect to the kinds of civil society created by them (Giger 2016). In my opinion, age and gender can impact on care delivery in a way that some of the patients like small children cannot communicate effectively with the nurses and the other healthcare professionals to explain their health problem. It has been observed in the case of few female patients that they are not comfortable and feel shy to be treated by the male doctors. Understanding and health education Age and gender can impact on care delivery in a way that the lack of literacy results in poor understanding and limited health education (Lvesque, Hovey and Bedos, 2013). The patients who are not educated are not able know regarding the procedures of their treatment and thus cannot participate effectively for attaining better health services. Mainly, the small children and the women in some of the orthodox societies are derived from the health services due to lack of literacy. The ability to self-care is predominantly concerned with the older individuals and small children, who cannot take care of their own and requires support for their care. Ability for nurses to create rapport and relationships with people It has been observed that some of the female nurses are not comfortable giving treatment to the male patients and thus they are not able to create rapport and and relationships with the patients (Education 2014). The three cultural practices in Philippines, India and China include cultural dualism, Indigeneity and isolationism respectively (Alligood, M.R., 2013). The four health issues in India, Phillipines and China include HIV, diabetes, obesity and cardiac failure respectively (Potter et al. 2016). The two non-western models of health care delivery include heat therapy and acupuncture. Heat therapy involves the use of heat for relieving pain rehabilitation purposes. Acupuncture is a form of alternative medicine for relieving pain. These two models are mainly practiced by the countries like china, Philippines and India (Butcher et al. 2013). References Alligood, M.R., 2013.Nursing theory: Utilization application. Elsevier Health Sciences. Butcher, H.K., Bulechek, G.M., Dochterman, J.M.M. and Wagner, C., 2013.Nursing interventions classification (NIC). Elsevier Health Sciences. Education, P.N., 2014. Advancing Nursing Excellence for Public Protection. Giger, J.N., 2016.Transcultural nursing: Assessment and intervention. Elsevier Health Sciences. Lvesque, M., Hovey, R. and Bedos, C., 2013. Advancing patient-centered care through transformative educational leadership: a critical review of health care professional preparation for patient-centered care.Journal of Healthcare Leadership,5, pp.35-46. Parahoo, K., 2014.Nursing research: principles, process and issues. Palgrave Macmillan. Potter, P.A., Perry, A.G., Stockert, P. and Hall, A., 2016.Fundamentals of nursing. Elsevier Health Sciences. White, L., 2014. Mindfulness in nursing: An evolutionary concept analysis.Journal of advanced nursing,70(2), pp.282-294.

Product Launch at Credit Master

Abstract The purpose of this research paper is to give an analysis of the internal situation at Credit Master that makes it possible to launch the new product called fast credit. This is a service offered by the company that enables customers and lenders to view credit information over the internet. It protects customers against fraudsters who have increased in the UK.Advertising We will write a custom essay sample on Product Launch at Credit Master specifically for you for only $16.05 $11/page Learn More Credit Master have been using this product for quite some time but it had not followed the marketing procedures involved in launching new products into the market. This paper gives the procedure to be followed when launching new products so that it gets to the targeted customers. This is done by designing a launching plan which has to be included in the budget because it consumes a significant amount of money. After fast credit has been launched, the co mpany has to modify its marketing strategies or adopt new ones in order to monitor and control the new product. This ensures that its new product (fast credit) get to the right customers and guarantees the company success in the rapidly changing global market. These strategies are effective promotion and marketing mix. Introduction Starting up a new product is taking a risk; however if the decision is well thought there are numerous benefits that come with investing in business venture. Before one is set to start a new venture there are short and long terms parameters that he should consider to ensure that there will be continuity in the product. The future is unpredictable and so even the smallest details about something should be interpolated before starting up. It will be appreciated that a company with properly shaped psychological contracts embraces a system that allows employees to air their views to the higher leadership. Conducting an internal analysis helps a company to und erstand its marketing position and the opportunities than can be utilized to enhance its performance. This paper gives a brief background of Credit Master Company, looks at the procedure followed in designing a launch plan and gives the SWOT analysis as well as some of the marketing strategies that should be adopted to ensure continuity of the new product. Background Credit Master is a global agency company that provides financial, marketing, and statistical information to customers and businesses. Its core business operation is to partner with other companies such as banks and credit card companies in the provision of financial information.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As we all know, lending money is a risky business but the information provided by Credit Master helps financial institution in making informed decisions. The work of this firm is to enable lending institut ions such as banks to share information related to their customer’s credit accounts. The lender uses this information in making decision on whether or not a customer is eligible for a loan. This is done by looking at the amount of credit held by a customer and how it is being managed. Credit Master charges a fee to the lenders every time its record is searched. However, the customer has to give his consent before his credit report information is searched and for such information to be stored by Credit Master. Customers too have a right to view their credit information but they can only do so after paying a legal charge of  £2. Credit Master Market covers student loans, personal loans, hire purchase agreements, mortgages, credit cards, among others. For a long time, the firm’s customers have being relying on the post in applying and receiving their credit information. However, recently, the company has been using a new product called credit fast which has enabled it t o target new markets. Customers can now apply and receive their statutory report online after passing the authentication process. With credit fast, customers are able to understand the perception held by prospective lenders regarding their credit information and are therefore in a position to determine whether their request will be granted. This new products also protects members against identity fraud which has become a problem in UK. Literature Review Product launch plan After product development and having done a thorough scrutiny of the target market, the next step is to develop a product launch plan. This plan will concentrate on the necessary phases that will help boost production, build up marketing strategies, come up programs for sales people training, and grounding of how to set up or sustain the product. A well prepared product launch plan results in faster and more effective marketing and coordination of activities (Lodato, 2008: 10). Having a product launch plan is very crucial for the success of every business. The following procedure has to be followed in launching new products.Advertising We will write a custom essay sample on Product Launch at Credit Master specifically for you for only $16.05 $11/page Learn More Understanding the Target Market and market segmentation Under review of the product launch process; there are certain things that should be put into consideration such as identification of needed activities, system requirement, and organizational responsibilities. A clear understanding of the target market is necessary in any product launch plan. This is because products launched on markets where most of the audience are not interested results in terrible failures. One has to have a thorough understanding of his audience. Understanding of the target market is known as market segmentation. The target market should be broken down into small segments to make advertising easy. One of the benefits of market se gmentation is that. Companies are able to target specific populations that would have not been reached if mass marketing was adopted. With this kind of marketing, companies are able to have a closer contact with their potential customers and they are able to understand their tastes, interests, and their economic positions which helps them in determining patterns of consumption and the marketing strategies to be adopted. With market segmentation, the process of marketing becomes simple because marketers are able to concentrate their marketing strategies on specific groups of people with similar characteristics. They are also able to monitor the process of products in the specific markets with the expectation of better results. Process Improvement After reviewing the product launch process, the next step is to develop a process improvement. This involves making improvement on the marketing strategies, organization responsibilities, and design of the product. In order to achieve an eff ective improvement process, the best way to go about this is to market and pre-sell the product (as Credit Masters has already done) in the targeted markets before the actual date of launching. Different methods of advertising may be used to drive the message home.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The aim of this pre-selling is to help the product developers get some feedback from the audience of which they can be able to make the necessary adjustments before launching the product (Lodato, 2008: 15). Integrate Organization Once the process has been reviewed and necessary improvements done, the next step is to redesign the organization integration. This integration is done among the product launch team members who are responsible for its development. Responsibilities are distributed among the team members and necessary changes made which then helps to facilitate the launch activities. Trainings are offered to the team members in order to equip them with the necessary skills required in this job. After carrying out the necessary analysis for the product launch, the product launch team is left with the responsibility of designing the plan. The plan should include method of advertisement to be adopted, projected budget among others. The plan should be cost effective and cost shou ld be kept as low as possible. After successfully launching the product, the team should monitor closely its progress, get feedback from the users and decide when to raise or lower the charges (Ebbena Johnson, 2006:851). Branding Global marketing strategies call for development of strategies that build upon the brand image and customers loyalty. This includes developing positioning strategies as compared to competitors worldwide. Branding and positioning strategies must fit the product and the company across multiple countries. Organizations are formed to achieve certain goals. Credit master is built to grow shareholder value by delivering quality products at low costs. The product that achieves this is the credit fast. The brand image of this product is strong and can market for it self. One advantage of branding is that, the company is able to build a strong reputation and earn trust from its valued customers. Branding can also be considered as a form of marketing that lasts for long even after the advertising campaign is over. With proper branding, credit master will be able to create a sharp focus on the sale of credit fast. It is able to develop marketing activities that will attract the intended customers. A strong brand helps in designing a good structure and development plan that ensures success of the business’s products. Analysis SWOT Analysis Before the product is launched, there is need to carry out a SWOT analysis for the company in the target markets. Locally (in UK), the company has strength in that it is already established and has a good reputation. This makes it easy for the launching of the new product in the market. The financial sector is already developed and thus the company may face stiff competition from the rival industries against its product. It may become even harder to convince clients about the effectiveness of fast credit because they are used to other products. Despite the threat of competition there is still an opportu nity that UK being a developed country the company has opportunities for expansion and growth. The following table gives a summary of the company’s SWOT analysis Strengths High quality brand within the industry International operations with large customer base Prompt delivery of services to customers Low debt liability and strong financial base Well coordinated management team Weaknesses Weak functional performance Vulnerability to economic slowdown Difficulty in accessing credit market Ineffective cost structure management Fluctuating profit margins Opportunities Expansion to other foreign nations/market More asset acquisitions due to high level of privatization Initiatives for transformations Product diversification Recruitment of highly experienced personnel Threats Economic slowdown due to credit crunch Increase in government taxes Entry of new players in the market Expansion of competitors Political instability inflations Marketing Strategies Promotio n as an Effective Marketing Communication Promotion which is also known as channel of distributions is one of the four main elements of effective marketing. Every organization uses promotion as a way of making a product or service accessible for consumption by the consumer. Promotion can be through the media, such as use of TV, radio, magazines, newspaper, internet where one (the advertiser) pays a certain fee to the advertising agent. A promotion plan is aimed at increasing sales, launching new products, positioning an organization, or creation of good corporate image. Promotion is a form of communication that helps a company to analyze its competitor environment in classifying and identifying its market position in terms of competition. In the course of market promotion a company is able to establish its business performance in the market and discover new strategies that can work effectively (Yeshin, 1998:127). A company is able to know where it stands in the market. It can either be a market leader, market challenger or a small market holder. If a company realizes that it is a market leader, it will employ strategies that assist in maintaining that position in the market. For market challengers, they will employ more advanced marketing information strategies as they fight to lead the market or occupy some of the market share occupied by the smaller markets holders (Masterman Wood, 2006: 58). And for the companies holding small market share, it will act as a challenge and they will try other strategies in order to increase their share in the market. Marketing Mix An effective marketing mix ensures that goods are available to the target customer, when they need them, at an affordable price. The first point is to collect adequate market data and analyze the same. The company uses business intelligence tools to collect a wide range of data essential for its operations (Slowman Sutcliffe, 2004:4). The data is interpolated in terms of age, sex, region, educatio n, income, and lifestyle. This assists the company in knowing the products that it will develop if it has to remain competitive. Its research centers offer great assistance in ensuring that all is set in terms of data available for decision making. A customer is the backbone of a company; the main decision that a marketing manager should make is determining his company’s market segment. One of the ways to enter in the target market is marketing mix (Earl, 1996:50). The 4Ps represent Price, product/service, promotion, and place. An effective marketing ensures that goods are available to the target customer, when they need them and they are affordable. Price Competitive international pricing strategy (Hooley Saunders, 1993:20) Price-wars- Price-ranges (Customers select services the price range that suit them). Limit pricing strategies Promotion Cross-advertising advantage (vertical integration) Service promotion through corporate image (efficient products) Products / serv ices Diversified range products. Inter-linked products for customer use delivering the content that customer’s desire Place Open market operations Effective distribution channels through advanced technology (Mintzberg, et al. 2003:43) Accessible locations Space Matrix The space matrix is an instrument used to determine whether aggressive, defensive, competitive or conservative techniques are appropriate for the company. In this case, SPACE matrix is used to determine the appropriate strategy that Credit Master should adopt for its growth and development of the new product (Anon. â€Å"Space matrix strategic management method† 2010). It helps the company to favorably compete with other companies within the industry. The following table shows the space matrix for Credit Master. Source: http://www.maxi-pedia.com/SPACE%20matrix%20model%20strategic%20management%20method From the above analysis, it is clear that the company has to adopt an aggressive strategy in order to beat its competitors. An aggressive strategy in this case would be increased promotion of its products both in the local market and internationally. This owes to the fact that the company lags much behind its competitors. By adopting the aggressive strategy, the company will be seeking to catch up and probably outweigh its major competitors. Furthermore, the strategy is very appropriate in terms of attracting more clients. With the large number of operators in the industry and the potential entrance of new players, aggressive strategy is most appropriate in grabbing customers and even establishing loyal clients (Anctil, 2008:40). Advantages and disadvantages of using primary and secondary research One advantage of using primary research is that, one gets the opportunity to meet with the correspondents and gets information directly from them. One gets up to date information that can be relied on in designing proper marketing strategies. It also gives in-depth information as compar ed to secondary research. On the other hand, primary research is associated with some disadvantages. One of them is that, it is an expensive process that requires prior planning. The other disadvantage is that, it consumes a lot of time that would otherwise be used for other activities. Secondary research is the use of recorded information to write a report. This type of research has numerous advantages. Some of them include; it is cheaper than primary research, it does not consume a lot of time, requires less effort, and can be done at any time from any location so long as there are materials to be referred. The disadvantages of this kind of research include; it does not give up to date information, and at times it is difficult the find the exact information relating to the issue at hand. Business expansion When a business is planning to expand its operation, it can either use internal or external sources of information. Internal sources include using the strengths and the weakness that the business has in order to determine strong points that it can specialize in. It can also conduct an internal research from the employees and other stake holders, for instant shareholders on their view towards the company’s products. This helps in determining the strategies to use when it decides to expand the business so as to attract a large number of customers. External information comes from customers, supplies, contractors, and the society at large. This kind of information can be collected by designing questionnaires that are filled by specific people chosen at random. Recommendations Since the Masters Credit Company is growing fast and at the same time facing challenges, it is important that certain recommendations be proposed. The recommendations should be adopted with the sole reason of advancing the company’s global operations. To achieve this, the following recommendations are important; Restructure marketing techniques: the company is facing stiff i nternational competition and is likely to lose out in case it remains with the same old marketing strategies; the company should consider drawing new market communication strategies that will reposition its products in the market. In addition, the company should re-brand its products through careful and skillful innovation in order to attract new customers. To ensure that the operations of the company are successful, it is important that the company defines its operation principles of internal control. Moreover, the company should also establish ways of monitoring and evaluating the internal controls. The company should establish proper criteria according to which the process of risk management will be taking place. The criteria should be in such a way that potential risks are identified early enough and appropriate actions taken promptly. Financial strength is one of the most important core businesses of the company. To ensure that the company’s financial resource are well m anaged and utilized, it is recommended that the company gives a clear description on how the internal audit should function to avoid any form of Fraud or misappropriation of financial resource It will also be important for the company to enhance the flow of information from the top level to bottom level. The flow of information on crucial and sensitive matters should be effective and efficient. This should utilize the most current communication technology. The strengths and weaknesses of the company should be evaluated on a periodic basis in order to identify potential challenges that can affect the normal operations of the company. It is important to note that new challenges arise and can contribute to the company’s already existing weaknesses. Again, the company is likely to gain more strength in areas which, if well utilized, can help enhance the competitive advantage of the company. A definite period should therefore be set to be used in monitoring and evaluating the inte rnal weaknesses and strengths of the company. Conclusion By launching fast credit, Credit Master is assured of increased sales volume since a big number of potential customers will learn about the company’s products. This is done through the adoption of new strategies such as marketing mix and promotion. With good promotion a company or business is able to determine its market share. With this, the company will be able to know which tactics to employ in order to increase the market share as well as ensure customer satisfaction. Negative feedback concerning the product will help the company to identify areas in which to work on in order to improve the quality of its products. All this is aimed at ensuring good returns for the company in form of profits. 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Economics for Business, 3rd Edition, Financial Times Prentice Hall, pp. 84-94. Yeshin, T. 1998. Integrated Marketing Communications: The Holistic Approach. London, Butterworth-Heinemann. This essay on Product Launch at Credit Master was written and submitted by user Tomas Robinson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.